ITB 2015 REPORT
In this Issue:
Will Euro Exchange Rate Tumble Cause Arrivals to Topple?
The industry consensus is that the weakened Euro will have an impact on the purchase of USA travel product, but there is an offsetting factor that could come into play … read more …
Industry Reaction to the Weakened Euro
The resilience of tour operators in dealing with decline of the Euro vs. the dollar is seen in some of the strategies and tactics that they have put into place … read more …
Brand USA Moves Into Film Distribution Mode
A key instrument in the agency’s promotional efforts is a giant screen film that will hit theaters worldwide–find out when … read more …
How the Trade is Adapting to a Mature Market with Fewer Buyers
As traffic to the U.S. from Europe has steadily increased during the past fifteen years, acquisitions and mergers have reduced the number of major tour operators to a handful, and ITB showed how U.S. travel suppliers and DMOs are adapting to the change … read more …
Takeaways and Tidbits from on and off the Trade Show Exhibit Floor
From the collapse of one exhibitor’s booth ceiling to the story behind the beard designs of two ITB fixtures, the scoop is right here … read more …
NAJ Announces Creation of Strategic Advisory Council
A group of ten tour and travel industry thought leaders agree to help give the NAJ Group direction for the future … read more …
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