Senior Travelers Will be Key to Growth of German Market in Near-Term Future: According to the just-released annual Tourism Analysis by the Hamburg-based Institute for Future Issues, the number of Germans over 65 who went on at least one five-day vacation increased to nearly 50 percent last year, compared to 44 percent ten years ago. The study’s report, which was based on a representative survey of 4,400 consumers, indicated that this trend is likely to intensify in the coming years due to demographic factors. (Nearly 21 percent of Germany’s population of more than 80 million is over 65 years old, vs. 13.7 percent for the U.S. In addition, 52 million Germans speak English—the UK is the only European nation with more English speakers.)
The finding is encouraging news for U.S. travel suppliers, who regard Germany as a rich market because they visit for longer periods and tend to explore new parts of the USA in their travels—more so than do visitors from other major overseas source markets. Germany is expected to send about 2 million visitors to the United States this year; it is now the Number 5 overseas source market, having been eclipsed in 2014 by China, which is now Number 4.
Some points noted in the Institute for Future Issues report include the following:
- Overall, about 57 percent of Germans took a one-week holiday (or more) last year, which was unchanged compared to the previous year. But study author Professor Ulrich Reinhardt, the study’s author, said the level is high, noting that number is seven percentage points higher than in 2009.
- This year, 44 percent of Germans are definitely planning a foreign holiday while 37 percent are still undecided.
- Germany itself remained the most popular overall destination for German holidaymakers—37 percent of vacations last year were taken domestically.
- About 29 percent of Germans—particularly those in the 50 to 64 age group—“dream” of a cruise holiday.