With the launch of a mobile lounge that camped out in Lower Manhattan following New Year’s Eve waiting to minister to dozens of New Yorkers who queued up outside a popular nightclub following their revelry, the Hangover Club has established itself in the city where there is an omnipresent market for its product—creating a mood and administering through IVs the fluids and chemicals designed to thwart the symptoms of the hangover that follows a night of excess consumption of alcohol. In fact, for its New Year’s Day stop, there were 75 advance reservations for the Hangover Bus.
The hangover treatment business is one of recent vintage, with such services now available in places such as Los Angeles and Las Vegas. The Hangover Club is probably the first to actively promote its service and its schedule in an effort to create more inquiries, reservations and referrals.
The IV drips—they contain coconut water, vitamins and other off-the-shelf substances—used to combat the hangover symptoms take about 40 minutes. Prices vary. Retailing for $175 is the Classic, which includes hydration and nausea or pain medication. The price goes to $219 for the Super, which includes a vitamin B boost; for $249 there is the Mega, which adds detox and vitamin C boosts. The Hangover Club also offers in-home service, saying that it “can have a nurse to you in as little as 45 minutes” within Manhattan, with service also available in parts of Brooklyn and Queens.
After the success of its New Year’s promotion, which offered discounted specials, the Hangover Club said that it expected to employ more than a dozen people by the end of January. For more information, visit: www.hangoverclub.com.