A coalition of LGBT travel groups has announced that it will lead a travel and tourism industry effort to determine why there are so few straight men in the industry and to make recommendations to reverse a decades-long trend in which the percentage of straight males working in travel and tourism has gone from majority to minority—by some accounts only 15 to 20 percent of adult males in the industry are straight.
“The situation presents a challenge to an industry that has always committed itself to diversity in its labor force—from entry level to senior management,” said a spokesperson for the group. “And now we find ourselves with far too few straight males. We run the risk of losing the insights and contributions they can make in the packaging, promotion and delivery of the travel experience.”
No one who the Unbound Report spoke to was specific as to why there has been a decline in the percentage of straight males working in the travel and tourism, although several authoritative sources suggested that the current situation is the failure of straights to maintain a sharp appearance for both retail travel customer and B2B markets. “People just don’t want to buy from unpleasant looking, out-of-shape males who never dress well, don’t know about the importance of having a nice tan and don’t know how to decorate a booth at a trade show,” one source said.
The coalition spokesperson said that the group will first start a recruitment and mentoring program that, in addition to teaching traditional sales, marketing and retail skills, will stress the importance of proper dress, appearance and partying skills.
(Remember, this “news” is published in the spirit of April Fools Day 2016, which is today.)